At a critical stage in its franchise expansion, Go Greek Yogurt needed a premium, cohesive identity to grow from a single authentic yogurt-bar concept into a recognizable, scalable brand. We ran discovery on their story and positioning, then built a comprehensive brand book — logo usage, typography, color, photography direction, packaging and signage concepts, and tone of voice — a practical playbook for founders, franchisees, and creative partners.
Results: a distinct, ownable identity that signals authentic Greek without the clichés, and a single source of truth that keeps every menu, sign, and campaign on brand from day one. Since the rebrand, Go Greek Yogurt franchises have grown in popularity across the world.
