Author, screenwriter, and producer Tanja Murgel-Subotic was preparing to launch Wonders of Wisdom — a brand rooted in spiritual exploration and self-empowerment. We built it from the ground up in three phases: a story-driven digital identity and social presence in her poetic voice; the brand’s first product, a spiritually inspired affirmation card deck designed as a daily ritual experience; and an always-on, Facebook-ads-driven lead-gen funnel built around a personality quiz and email nurture series.
Results: a cohesive brand world across social, product, and packaging; a live affirmation deck that translates Tanja’s teachings into a tangible daily practice; and an evergreen funnel inviting people from self-discovery quiz to special offer — the foundation for the wellness product line still to come.
