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Michel Peruch

An AI business diagnostic at the front door of a full sales funnel

  • 15 questionsto an AI-written business diagnosis
The story

MichelPeruch.com is a lead and sales funnel website for the Brussels- and Lisbon-based CEO advisor behind the Business Performance Operating System™ — built for executives running $5M–$50M businesses. The front door is a custom AI-driven diagnostic: fifteen questions, about seven minutes, and a written recommendation identifying which operating system the business needs next.

Behind the diagnostic sits the machinery: a reporting tool that turns each assessment into a personalized document, a CRM and sales pipeline that captures and stages every lead, funnel email automations that carry prospects forward, and an admin backend for running it all.