After a redesign neglected technical SEO, organic traffic slid for six months to ~1.1k monthly sessions. We ran a full audit — de-indexing low-value tag pages, cleaning 404s and orphaned content (219 pages evaluated), researching keywords, and rewriting 14 posts — then handed over a forward-looking content plan.
Results: traffic stabilized within four months and doubled (a 100% increase) by October 2023, with better-quality visits to service-aligned pages.
